"The preparation and the work he did to prepare his workshop was very
good and the participants really got what they wanted. The workshop
dealt mainly with two issues: marketing for economic developers in
general and then we especially concentrated on matters related to
inward investments."
- Executive Director, Finnish Regional Development Agency
"Global Consulting & Affiliates has successfully been supporting
German companies with respect to market penetration and assisted us
with our inward investment promotion activities."
- Director, German State Economic Development Agency
"I feel certain that you will find his work to be of the highest
quality, consistent with his motto that, "it is better to lose money
than trust."
- Chief of Staff, U.S. State Department of Commerce
"I particularly like the "road map" we worked on together. It helped
keep me motivated and focused on what is important in my professional
and personal life."
- Partner, Law Firm
"The participants unanimously appreciate the presentation you made."
- Executive Director, European Economic Development Association
Global Consulting & Affiliates is an international
economic development and marketing consulting firm headquartered in
Columbia, South Carolina (U.S.), with affiliates in Europe and other strategic locations.
Attend this information-packed workshop, a real highlight in the Export Cornwall calendar. Led by US market expert Russ Froneberger it will show you how to enter the US market and how to market your business effectively there.
Date: 22/11/2011 - 22/11/2011
Start/End Time: 9:00 - 14:00
Event Organiser: Export Cornwall
Location: Trelissick Garden, Feock, Truro, TR3 6QL, South West, United Kingdom
Main Contact: Chris Maslen
Tel: +44 (0)845 602 3657
Email:
Organisation: UKTI South West (Southern Zone)
Led by Russ Froneberger, an expert in US markets based in Columbia, South Carolina. The workshop culminate in a networking lunch and the chance for private discussions with Russ, who has 40 years experience in corporate marketing and unrivaled experience in creating partnerships and opening doors in US markets.
The workshop will cover:
·how to find partners (agents, distributors, joint venture partners, venture capital providers)
·it’s a big country – which regions to attack
·market entry strategies and how to successfully complete yhem
"Demystifying and Doing Business in the European Union"
The seminar will include discussions from consultants who specialize in entering the European marketplaces and representatives from Germany, the UK an Eastern Europe. There will also be ample networking opportunities.
VAIBC luncheon Meeting
12:00 noon - 1:45pm
Speaker: Mr. Russ Froneberger, President, Global Consulting & Affiliates
These words were written by the American poet, Robert Frost, about 100 years ago:
“Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.”
In their search for foreign direct investments (FDI) from the United States, I have observed that far too many European economic development agencies take the road most traveled when prospecting for American FDI leads. They and their consultants spend most of their people and financial resources courting both large and small-to-medium-size (SME) companies in places like New York, Boston, Chicago, Silicon Valley and Southern California. The competition for the few projects in these regions is intense and there are very few projects won.
There are, however, a few exceptions to this “herd” approach when hunting for warm leads in the U.S.
About one year ago I was introduced to the Cornwall Development Company, located in the southwest of England. Employing a budget that includes European Union ERDF funding, the CDC created an FDI initiative known as InvestinCornwall to secure investments, in part, from the U.S. To be focused, enlightened management decided to commit the majority of their resources to a lesser visited region of the U.S. – the southeast, including Atlanta, Georgia; Research Triangle and Charlotte, North Carolina; Chattanooga, Tennessee; and Mobile, Alabama.
After the first year, InvestinCornwall reports that it has identified over 30 company leads from the southeast U.S. region, and about 10 of these are “warm,” including several who will be visiting Cornwall in the next few months.
Congratulations, Cornwall Development Company, for recognizing the benefits of taking the road less traveled.
Many small-to-medium-size South Carolina companies want to enter European markets, but do not because they do not believe they have the resources to retain a multinational consulting firm to help them.
So, they start and stop by attending trade shows looking for one buyer at a time, or work through state and federal government agencies that do help, but only up to a point. What is often lacking is the advice and encouragement of an affordable European resource that can help the company more confidently move through a process of finding a trusted European partner who can help them enter and, over time, be successful in the European markets.
Parter International, Inc. and Global Consulting & Affiliates are pleased to announce an important new alliance to assist European economic development agencies with their search for Foreign Direct Investment projects.
By combining our Northeast, Mid Atlantic and Southeast U.S. networks of contacts, and our decades of experience serving FDI organizations from around the world, the Alliance will, on behalf of our agency clients, identify, qualify and develop trusting relationships with East Coast companies who are interested in:
·Establishing a first European facility;
·Expanding an existing European facility; or,
·Relocating an existing European facility.
Because of our expertise and network connections, we focus on identifying serious and quality projects in the following sectors:
·Aerospace, Defense and Security
·Automotive
·Bio and Med Tech
·Energy
·Environmental Technologies
·Financial
·Information and Communications Technologies
·Logistics
We invite you to contact us for specifics on how the program can work for your agency. Please contact:
Trading with the USA
Wednesday, November 30, 2011
Many small-to-medium-size South Carolina companies want to enter European markets, but do not because they do not believe they have the resources to retain a multinational consulting firm to help them.