Russ Froneberger
Russ Froneberger has over 40 years of multinational finance and corporate marketing experience. He spent five years with Chase Manhattan Bank, New York. He also worked for 19 years with the South Carolina National Bank, Columbia, where he was Senior Vice President of marketing and multinational corporate development. Froneberger has been selected by two governors of South Carolina to co-chair private-sector committees established to monitor the State's international strategic marketing plan. He helped organize and participated in several governor-led trade and investment missions to several European capitals and financial centers.
Froneberger has lectured on economic development, international finance and trade at the University of South Carolina Moore School of Business and the Colgate-Darden School, University of Virginia. He has also conducted several interactive workshops, in the U.S. and Europe, on marketing, entrepreneurial activities and economic development. He is a co-founder and immediate past President of the Midlands International Trade Association (MITA).
Many European SMEs want to enter the American markets but do not because they do not believe they have the resources to retain a multinational consulting firm to help them. So, they “start” and “stop” by attending trade shows looking for one buyer at a time, and working through U.S. government agencies that do help, but only up to a point. What is often lacking is the advice and encouragement of an affordable American consultant who can help the company confidently move through a process of finding a trusted American partner who can help them enter and, over time, be successful in the American markets.